Pars Atelier is a premium Russian brand of exclusive leather bags.

Pars Atelier is based in Russia and distributed all over the world. Each Pars accessory is created in a single copy made of materials from leading world manufacturers.

Communication is key

We created the Social Media Strategy from the start focusing on the creation of the videos and using TikTok as a main tool for organic growth and brand recognition (especially abroad).

Coming up with an idea for non-standart approach in this industry the first month results already showed more than 250.000 total organic views and higher engagement of already existing subscribers.

To get more engagement we fully analyzed the market and competitors to increase the influence of a personal brand by showing the backstage of creating the goods, answering most common questions in the industry and getting to know more of the background of the owners of the brand which brought us to gaining more trust of the audience and helped to monetize the brand in very short time.